India’s leading experts in applied semiotics for marketing, Leapfrog Strategy Consulting has recently launched a brand new website – www.leapfrogstrategy.com. The website aims to evangelise applied semiotics based on real experiences and tangible results delivered over the last ten years. Chief semiotician and founder of Leapfrog Strategy Consulting, Ms. Hamsini Shivakumar, nostalgically talks about semiotics […]

Gurugram, Haryana, 17 January 2022 Leapfrog Strategy Consulting’s founder semiotician, Hamsini Shivakumar recently compiled an e-book, Branded Content: What’s Culture Got To Do With It. The book is downloadable <here –  https://www.buzzincontent.com/ebook.php > This book, authored for Buzz In Content, is intended as a guide for understanding the Hows and Whys of Branded Content. The […]